01UX Strategy
Research-led design for complex products.
Closing the gap between ambiguity and shipped.
Designing, leading teams, and shipping, with a little help from the machines.
UX/UI Designer & Team Lead · 15+ years experience
Thirteen years working across telco operators in Europe, the Middle East, and Africa. Same craft, smarter tools.
Paulo SantosKept You Waiting, Huh?
15years
designing
8countries
worked across
+30projects
shipped
AIspeed
now
Companies I've worked with
The practiceFive crafts
A reminder
There are three responses to a piece of design: yes, no, and wow.
— Milton Glaser
02Design Systems
Scalable component libraries built to last.
Less reinventing, more shipping.
03Research & Facilitation
Workshops, user interviews, onsite testing.
Turning client sessions into design decisions.
04AI & Tooling
Claude, Claude Code, Figma MCP and more to come.
Moving faster without thinking less.
05Leadership
Guiding design teams through complexity.
Clarity first, craft always.
Selected work
A curated trail of recent work.
Besides the worktry: ↑↑↓↓←→←→ B A
There's a human here.
Each chip flips on click. Type the secret.