Paulo SantosLisbon

Curriculum Vitae

Paulo Santos

AI-Driven UX/UI Designer & StrategistLisbon · PortugalWET / WEST (Lisbon)Since 2010NNG · UX Management & DesignOps
Experience4 experiences
01
2015 — PresentCurrent

PlayHype

Freelance Writer

Lead and manage PlayHype, a Portuguese video games blog, overseeing a team of freelance journalists covering the gaming industry. Responsible for content strategy, editorial direction, and team coordination. In addition to managing the team, I handle website maintenance, write articles, edit videos, and cover industry events.

Wordpress
02
2013 — PresentCurrent

Celfocus

Associate Specialist

I have been working at Celfocus across multiple digital channels, including UX, UI, and Front-End Development, overseeing projects from concept to execution. My focus is on delivering seamless digital experiences for telecom markets in countries such as Portugal, Ireland, UK, Germany, Dubai, Qatar, Saudi Arabia, and Kenya. With over 13 years of experience, I specialize in designing and developing intuitive digital solutions for the telecommunications sector. At Celfocus, I bring my expertise to high-impact projects for leading telecom operators worldwide.

FigmaClaude CodeSketchAdobe PhotoshopAxure RPHTML + CSS (SASS)ReactExtJSJavaScript
03
2011 — 2013

GCI

Web Designer and Developer

Worked at a social media agency, designing and developing Facebook applications. Additionally, contributed to social media campaigns by creating banners, ads, and interactive contests to enhance engagement and brand visibility. Had the opportunity to collaborate with major brands such as Mitsubishi, Oliveira da Serra, Maybelline, and more.

Adobe PhotoshopAdobe IllustratorHTML + CS + JS
04
2008 — 2009

Vodafone

Backoffice Assistant

Started my career at Vodafone Portugal, managing business back-office operations. Key responsibilities included handling tariff adjustments, billing processes, and resolving customer service tickets. This role provided my first experience in the telecommunications industry, developing my problem-solving skills and attention to detail.

Siebel
Skills18 tools & skills

Design

  • Design Systems
  • Motion Design
  • Prototyping
  • UI Design
  • UX Design
  • User Research

Development

  • CSS / Tailwind
  • Figma
  • React / Next.js
  • TypeScript

AI & Tooling

  • AI Design Workflows
  • Generative UI
  • LLM Integration
  • Prompt Engineering

Leadership

  • Product Strategy
  • Stakeholder Management
  • Team Mentoring
  • Workshop Facilitation
Education

Power MBA

The PowerMBA

2024 — 2025

Nielsen Norman Group

UX Management Specialty

2023 — 2024

IADE – Creative University, Lisbon

Design Degree

2011 — 2014

EDIT - Disruptive Digital Education

UX/UI Design & Development

2011 — 2012

IADE – Creative University, Lisbon

Level IV, Specialization Course in Multimedia Product Development

2009 — 2010

LX School

Advanced Course in Digital Design

2010 — 2010
Languages
PortugueseNative
EnglishFluent
SpanishEssential
FrenchEssential