Paulo SantosLisbon
Vodafone PortugalPortugalOct 2013 – May 2014Celfocus

Vodafone Portugal Frontend

UX, UI and frontend development for Vodafone Portugal's in-store retail experience, built from scratch alongside developers, qa's, architects, and PMs.

Role

UX/UI Designer

Disciplines

UI DesignUX DesignWorkshop facilitationDevelopment

Tools

Adobe Photoshop·Axure RP·ExtJS
Confidential

Protected by NDA

Vodafone Frontend was the first project delivered at Celfocus, and the beginning of a long relationship with the Vodafone Group.

The goal was to design and build the frontend experience supporting Vodafone Portugal's retail stores nationwide — from scratch, as part of a full cross-functional team of developers, architects, testers, business analysts, and project managers.

The work covered the full design lifecycle: stakeholder meetings to gather requirements, wireframing using Axure RP to explore and validate solutions, and visual design (with Photoshop, old, I know) ready for frontend implementation.

Beyond design, the role extended into development, with hands-on work in ExtJS, HTML, and CSS bringing the designs to life directly.

A broad first project that set the tone for everything that followed.

— Classified

Some work lives behind closed doors.

This project is covered by a non-disclosure agreement. Screens, flows, and detailed process notes are not available publicly — but I'm happy to discuss my role, approach, and outcomes in a private conversation.

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